23.06.25
Cooling down, are you ready?
Every year, Studio Katja Gruijters conducts food forecasting research. This allows us to continue to pioneer food (design) and sharpen our focus. We also aim to inspire the business community with relevant insights. Food forecasting is not rocket science, but developing a powerful trend vision takes time.
Climate change has a major impact on all aspects of our lives. For example, what do we eat and drink during climate extremes? You’ll have noticed lately that regular heatwaves are the new normal. And we often reach for a cold drink or ice cream to cool off. But is this effective?
What really helps during a heatwave? Which ingredients have a positive effect on young and old alike? And what can we learn from other cultures? In many Asian countries, people drink lukewarm water or tea to minimise the temperature difference with the body. Spicy food, ginger or garlic can stimulate perspiration and help us cool down – a kind of natural air conditioning!