The subject of food has become a complex one. Think of issues like food waste, obesity, climate change and possible future food shortages. Katja Gruijters wants to contribute to rebalancing our distorted food landscape and disturbed food culture.
To this end, she works on creating a different view on food: the start of change. Her strength as a designer is unearthing blind spots in behavioural and food patterns to create room for innovation. Her style of working is intuitive, organic, curious and engaging.
For the execution of her ideas she works with specialists from a broad range of backgrounds: from top chefs and scientists to filmmakers and corporate professionals. In order to spread knowledge and awareness to a wider audience, she shares her expertise through education, workshops, lectures and corporate coaching.