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Katja’s Food-X interview

What turns an unfamiliar ingredient into a food people actually want to try?

Sometimes, the difference is in the product. Sometimes, it is in the way you present it. Serve someone duckweed and they may push it away. Introduce it as a fresh water lentil salad, and curiosity takes over.

That is the world of food designer Katja Gruijters. FoodX Netherlands and Katja are joining forces in the new Future Food Concepting programme.

Read the full interview here.