Katja's vision
Human beings have desires. Forever finding a way to make life more pleasant and enjoyable – the way we want it. Our daily choices must satisfy our desires. If you’re able to observe that process from the outside, you’ll discover patterns in these choices. Where patterns are broken, trends are created. Manufacturers and retailers can benefit from this. The first to break the pattern will gain the strongest position in the market.
Food for thought:
You are what your deep, driving desire is.
As your desire is, so is your will.
As your will is, so is your deed.
As your deed is, so is your destiny.
(From Brihadaranyaka Upanishad)
Katja’s intuition >
| Katja Gruijters is a food professional. She designs products, spots consumer trends and develops concepts for companies around human desires. |
