Sensological © product development
A combination of sense and technological. This is how Katja describes her unique way of working. And the ‘sense’ experiment is absolutely vital. What does a product or ingredient do to our senses? Does it appeal to basic human desires?
Technology – industrial production processes – that’s the other side of the story. It’s the tension between these two that gives interesting results when working with Katja Gruijters.
The experiment makes a vision tangible. What should a product look like? What kind of packaging should it have? How should we promote it? Consumer research can answer many of these questions.
Katja’s work >
| Katja Gruijters is a food professional. She designs products, spots consumer trends and develops concepts for companies around human desires. |
