Katja's passion
You are what you eat. And it’s what Katja Gruijters always has on her mind. Katja Gruijters is a food designer: a designer who’s fascinated by the 'material' food and drink. Why is apple juice cloudy? Why is tea in a bag? Why do Dutch people give each other chocolate letters at St Nicholas celebrations? Facts of life for most people. But food designer Katja Gruijters will inevitably question things like this.
Every day we decide what to eat and drink. A complicated and often emotional process. To discover what someone wants to eat and drink, you have to go deeper into their soul.
Katja’s vision >
| Katja Gruijters is a food professional. She designs products, spots consumer trends and develops concepts for companies around human desires. |
